CALCULATE THE VALUE OF A CUSTOMER

Enter your amounts in fields A, B, D, F, H and I (all are required).

A. Amount of Average Sale
How much is spent on one sale?

B. Number of Sales per Year:
How many times does he/she buy per year?

C. Annual Value of One Customer
Gross Sales per Year per Customer.

D. Number of Years a Customer Stays:
How many years will a customer keep buying?

E. Lifetime Value of Customer
How much we gain from one customer in his lifetime

F. # customers referred per year
How many additional clients will he/she refer per year?

G. Total lifetime of 1 lost customer
Including lifetime value of referrals from one lost customer

H. # of bad reviews Annually:
How many negative reviews do you have?

I. Number of Lost Customers per Review:
How many customers lost per negative review? Businesses risk losing up to 22% of their potential new customers with just one negative review.

J. total cost of one bad review
Total lost revenue from a single bad review

K. total cost of bad reviews
How much is lost in total, from all bad reviews